The Sales Institute · Specialist Course

Inside Selling

How to sell over the phone and internet

Duration

12 Hours

Format

Cohort-based

Delivery

On-site/virtual

Programme includes

Cape Town · Johannesburg · Durban

12 hours

Across 8 practical modules

Cohort-based learning

Learn alongside peers from your industry

On-site or virtual

Flexible delivery across South Africa

Contact centre staff

Tailored for your role and context

"Learn how to use your voice, questions and follow-up to build trust, uncover needs and close more sales from a distance."​

Programme structure

Programme overview

Seven modules covering the full channel management lifecycle, from fundamentals through to strategic influence.

Introduction to Inside selling

Introduces the inside selling role, its process and what changes when selling primarily by phone and email.

Shows how to prepare for calls, research prospects, build a strong sales message and handle early resistance with confidence.

Develops voice awareness, presence, pace, tone and word choice so prospects stay engaged and the conversation moves forward.

Builds trust through planned questions, qualification structure, active listening and the ability to uncover what really matters to the customer.

Shows how to present the solution persuasively, communicate value and prepare answers to likely objections.

Develops closing language and strategies that recognise buying signals, manage objections and nudge customers towards commitment.

Focuses on writing concise, persuasive follow-up emails that confirm commitments and support the sale.

Covers follow-up, referrals, regular customer contact, time management and personal discipline to keep pipeline momentum strong.

What you will be able to do

6 outcomes. Build trust from distance.

Inside sales teams often have pressure to generate a high volume of leads and calls. However, focusing solely on quantity can sometimes lead to neglecting the quality of interactions and relationships with prospects.

Develop effective communication and persuasion skills to engage prospects, overcome objections, and close more deals.

1

Engage: Prepare for the call and design a compelling value proposition. Get commitment to continue the call.

2

The power of your voice: Use your voice to build trust and rapport. Speed, clarity, resonance and intonation all play a role.

3

Active listening: Learn to ask the right questions and really listen to the answers.

4

Present your solution: Communicate value using persuasive language and pre-empt potential objections.

5

Close the sale: Know when to close and how to close. Use language and strategies that encourage commitment.

6

Put it in writing: How to write compelling emails to confirm agreement.

Is this programme for you?

Who should attend

Contact centre staff, business development specialists and inside sales professionals who need to capture interest and build trust and rapport with potential buyers

Tim made me realise why I was struggling to get people to talk to me on the phone. It was a simple change but made me so much more successful.