The Sales Institute · Specialist Course

Customer Experience

Create memorable experiences that get your customers raving about you

Duration

6 Hours

Format

Cohort-based

Delivery

On-site/virtual

Programme includes

Cape Town · Johannesburg · Durban

6 hours

Across 8 practical modules

Cohort-based learning

Learn alongside peers from your industry

On-site or virtual

Flexible delivery across South Africa

Customer facing or responsible for managing customer-facing teams

Tailored for your role and context

"Create customer experiences that feel personal, effortless and trustworthy, so every interaction strengthens loyalty."

Programme structure

Programme overview

Seven modules covering the full channel management lifecycle, from fundamentals through to strategic influence.

Introduction to customer experience

Clarifies the difference between customer service and customer experience, and introduces the behaviours and pillars behind meaningful customer interactions.

Shows how to individualise each interaction by greeting well, building rapport, understanding circumstances and making customers feel valued.

Builds the listening, ownership and emotional response skills needed to show customers they are understood and prioritised.

Focuses on making customer interactions easier through clear instructions, fewer steps, shorter waits and proactive guidance.

Covers accurate expectation setting, timely responses, plain language, promise fulfilment and feedback throughout the customer journey.

Shows how to handle issues with sincerity, urgency and ownership while defusing conflict and giving customers workable options.

Focuses on acting in the customer’s best interests through competence, transparency, honesty and doing what you say you will do.

Builds practical communication habits across phone, email, WhatsApp and internal follow-up so customer information is clear and actionable.

What you will be able to do

6 outcomes. Turn service into loyalty.

Based on the latest insights from neuroscience and psychology, learn how to build meaningful connections that are so powerful, not only do customers want to stay with you, they will tell others how great you are.

According to a recent study by KPMG, companies that deliver great customer experiences not only earn more revenue, but achieve twice the profit margin. Delivering high-impact customer experiences requires a specific set of skills and approaches.

Customer service is not enough — people need to know you care.

1

Personalise: Use individualised attention to drive an emotional connection.

2

Show empathy: Have a clear understanding of your customer’s circumstances to drive deep rapport.

3

Reduce time and effort: Minimise customer effort and make interactions as effortless as possible.

4

Manage expectations: Manage, meet and exceed customer expectations.

5

Resolve issues positively: Turn any poor experiences into a great one. Take responsibility for solving problems.

6

Embody integrity: Be trustworthy at all times and engender trust.

Is this programme for you?

Who should attend

For anyone who is customer facing or responsible for managing customer-facing teams

It was really enlightening to think about things that you deal with on a daily basis in a different light and how a different approach can have a massive impact on the outcome.