The Sales Institute · Specialist Course

Sales Essentials

How to close more sales by building trusted relationships

Duration

6 Hours

Format

Cohort-based

Delivery

On-site/virtual

Programme includes

Cape Town · Johannesburg · Durban

6 hours

Across 5 practical modules

Cohort-based learning

Learn alongside peers from your industry

On-site or virtual

Flexible delivery across South Africa

New to sales

For people who want to build a foundation of sales knowledge. Tailored for your role and context

"Build the mindset, skills and sales habits needed to create trust, present value and close with confidence."

Programme structure

Programme overview

Seven modules covering the full channel management lifecycle, from fundamentals through to strategic influence.

Mindset, skills and system

Introduces a modern sales foundation built on customer value, the right mindset, practical selling skills and systems for managing progress.

Shows how to take ownership of pipeline through personal branding, social selling, prospecting, networking, lead generation and customer nurturing.

Builds trust through meaningful connection, active listening and structured questions that uncover the customer’s real needs.

Shows how to present the solution with an advocate, a clear evaluation plan and the decision factors that move customers towards progress.

Develops practical closing skills, from understanding commitment and securing advances to handling objections with confidence.

What you will be able to do

6 outcomes. Build your selling foundation.

According to Salesforce, less than 50% of sales professionals are reaching their targets. Things have changed. Competition has increased, customers are becoming more demanding and it has become increasingly difficult to get access to decision-makers.

You need a modern approach to sales that gets results. Based on the best practices of top performers, you will learn how to quickly create connections, clarify your customer’s needs, present a compelling solution and close the sale.

1

Build the right mind-set: How to maintain a positive attitude, deliver excellent customer service and consistently perform as a sales advisor.

2

Interact with customers: How to engage with customers in a meaningful way and present a positive image.

3

Enhance customer relations: How to create an unforgettable buying experience through exceptional service.

4

Deal with queries and complaints: How to respond to, and effectively manage customer queries and complaints.

5

Face-to-Face Selling process: Consistently implement the sales process: Approach, qualify, demonstrate, overcome objections, and close.

6

Advanced sales techniques: How to up-sell and cross-sell, understand human behaviour to influence customer decisions.

Is this programme for you?

Who should attend

For people who want to build a foundation of sales knowledge

I learnt a whole different approach than the normal traditional selling methods.